Publicada el 3 de Marzo de 2015

Barcelona is bustling with activity, both physical and digital, due to the Mobile World Congress (#MWC15), which is being held here once again. Over 90,000 attendees, 2,000 exhibitors, and representatives of over 200 countries come together for a few days to present, discover, negotiate, sell, buy, celebrate and, at every turn, trade and communicate to enable us to continue communicating more and better.

Major figures such as Mark Zuckerberg (Facebook) and Sundar Pichai (Android) will speak of the future in the present tense, while manufacturers of mobiles, tablets and wearables come from East and West to seduce us with their wares and continue to accompany us wherever we go.

Once again, we see the results of the major players’ investment muscle and innovative talent in the form of high-end smartphones, creative identification systems (iris, voice, facial features), add-ons and wearable devices that evidence the progressive symbiosis between humans and applied technology. We will also have an update on the ARA project, in which Google emulates Lego by bringing to market the first configurable smartphone, which enables users to build a phone with the components they choose.

We have known for some time that the digital dimension expands us, makes us more efficient, more social, better informed, brings us closer to being omnipresent, and facilitates interaction with more people and—increasingly—with more things. Nevertheless, amid the temptations and the overwhelming range of technology and communication on offer, we should not lose sight of our ability to use the oldest protocol—H2H (Human to Human)—which connects us emotionally when we decide to replace a message spiced with emoticons, an ersatz form of emotion, with a face-to-face conversation, conveying the full authenticity and intent of looking someone in the eye without intermediating screens. Effective negotiation and a final handshake that confirms, agrees, resolves, transmits and conveys with an effectiveness that no device has been able to emulate as yet. Hopefully, it will stay that way.

Written by Joan Clotet Sule the 3 de Marzo de 2015

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