Founding partner of the consultancy SOYMIMARCA, specialised in Personal Branding training and consultancy. His mission is to humanise companies and create corporate awareness in managers. A registered publicist, after a career of 25 years in agencies with creative, executive and strategic planning responsibilities he decided to continue his professional development in the companies and people field. He has worked with companies such as Tiempo BBDO, J. Walter Thompson, Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost, among others. He also teaches the first post-graduate course in Personal Branding (Universitat Ramon Llull / Blanquerna) and the post-graduate course on Social Media Marketing (Universitat Pompeu Fabra, Tecnocampus). In his free time he is a blogger, runner and student of liberal arts (UOC). He frequently appears in Expansión, Puro Marketing and Onda Cero. He has co-authored 7 books and over 500 articles on personal branding. He has been a trainer at the Summa Universidad Ferrovial since 2013.
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