Artículos de Sofía Martín Salamanca

http://www.fundacionseres.org

Sofía Martín, Fundación SERES (Sociedad y Empresa Responsable) dircom, that promotes corporate’s commitment to improve the society through social responsible actions that are aligned with the core business strategy creating shared value. This foundation gathers 140 companies, represents around 70% of the Spanish stock market. Sofía graduated in Communications Science at Universidad Complutense. She holds a master degree in Business Management at IESE and a postgraduate in International Marketing at Centro de Estudios Económicos y Comerciales. Moreover, Sofía has developed part of her career in communications departments, advertising agencies in private and public institutions in Europe and Middle East.

Business strategy Business management: When intangibles also count

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