Virtual reality, corrected and augmented

03 of March of 2016

The 11th edition of the Mobile World Congress was held recently in Barcelona, a showcase of cutting-edge products and ambitious trends, proving once more just how rapid, powerful and exhilarating the growth of the omnipresent and futuristic mobile industry is.

Over 100,000 attendees (a record-breaking number) and 2,200 companies from 204 countries flocked to Barcelona over the last few days, surpassing expectations, according to the event organisers, and setting a very high standard for next year’s edition.

Mark Zuckerberg once again grabbed media attention with his morning runs past the modernist Sagrada Familia, and then later on when presenting his projects in the form of drones, support for video, or calls for globalised internet access. Manufacturers used this mega stage to showcase their new products: stylish, modular, submersible smartphones – soon to be flexible as well –, omnidirectional cameras controlled from our mobiles, or connected vehicles. We also had a taste of the future in the form of graphene, a new material derived from carbon which will make it possible to have posters with sound, brain monitoring chips, or very light mobiles with long-lasting, quick-charging batteries, an issue as yet unsolved in today’s abundant portfolio of products.

But if there is one topic that has featured more prominently in this year’s exhibition, it’s virtual reality: launch-ready wearable technology in the form of glasses, software and sensors, combining the digital and the physical world before our very eyes to provide a more immersive experience in everything we see, experience and feel.

“When you change the way you see the world, you change the world you see”. These were the words of Satya Nadella , Microsoft CEO, at his macro event for developers in Madrid this week. Nothing better for predicting the future than inventing it yourself.

Technology is striking and eye-catching, but we owe every solution pushing its way into the market today to creative minds and bold enterprises. Behind every valuable initiative there are people promoting talent and thinking within their organisations. The launching of every product is preceded by vision, risk-taking, opportunity, discipline, methodology and creative failure (from which we learn). Closely shadowing brilliant minds the likes of Zuckerberg, Musk or Nadella there is no doubt a huge team of people, putting innovative talent to work with the aim of correcting and augmenting our reality and designing a better future for all.

At Ferrovial, we are fully committed to innovation and talent. Only organisations willing to take risks, to act creatively and to keep on learning are able to compete and make the most of opportunities in our constantly evolving world.

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